Small Biz Mac, Small Biz Mac focuses on using Mac as the foundation of a small business--the operating platform, the market, and more. This blog will discuss both the challenges of operating a business on Mac hardware and software, and the impact of the broader Mac market on business.
Kevin Walzer and Lori Jareo, publishers, software developers, Mac/iPhone users, and small business owners.
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One nice feature of Mac OS X Server--and OS X itself--is its inclusion of the Perl programming language and its various libraries that can be accessed through CPAN, a central clearinghouse for Perl extension modules. We make use of Perl for several things, including website support, support of mobile apps, and customer communications.
In our discussion of customer communications, we mentioned a Perl-based tool for one-off communication to a list of e-mail addresses, mailmerge. Our previous experience with the mailmerge tool was that it was great for simple e-mail communication but didn't support rich/HTML text. After doing some further research, we found that it is indeed possible to send HTML e-mails with just some slight modification of the mailmerge code.
What this means is that for the cost of learning a computer language, we can save the significant cost associated with sending e-mails through Constant Contact and Mad Mimi. We have control, and flexibility. These are substantial advantages that the Mac server platform offers.